Helping clients build authentic partnerships within sports and Hollywood.

What We Do

Pro
Athletes

Pro
Athletes

College
Athletes (NIL)

College
Athletes (NIL)

Pro
Teams

Pro
Teams

College
Campuses

College
Campuses

Hollywood


Hollywood
 

We’re a business development company that works with growing companies in the consumer goods, and sport tech industries.

ProInfluence finds partners in sports & entertainment who authentically want to work with our clients.

We avoid creating transactional relationships at all costs because they never fully leverage the power of sports and entertainment.

Genuine interest is the key to maximizing the impact of sports and entertainment partnerships.
Pro Athletes
We use our network to find active and retired professional athletes who are genuinely interested in our client’s products and/or services.

We find athletes who are already purchasing and using our client’s brands. This makes any potential partnership more organic and authentic.

We recommend starting partnerships with professional athletes slowly. Like dating, like to build trust in our partnerships before deciding on bigger commitments.

Although unusual, these relationships have the potential to grow into equity-based, strategic partnerships.
College Athletes (NIL)
We rely on our relationships athletic department to find the right student-athletes to represent our clients on university campuses.

Beyond social media content, we always try to find ways for student-athletes to engage with their fellow classmates and teammates in-person to create some word-of-mouth momentum.

Student-athletes are typically easier to work with than their pro counterparts and usually show more creativity.

NIL rules are constantly changing, but our relationships with a network of NIL directors help make sure we’re always in compliance with the latest rules.
Pro Teams
Over time, we’ve built relationships with training staff in the NFL, NBA, and MLB. These relationships help us introduce new products and services directly to teams’ operations staff and indirectly to professional athletes.

Seeding locker rooms with the right products can have two positive outcomes: First, brands can often convert pro teams into paying commercial accounts that come with a lot of prestige. Second, brands can establish authentic partnerships with professional athletes who first try their products in the training room and loved it.
College Campuses
We know which types of products athletic departments are looking for to fuel their student-athletes. Not only can we help a brand get introduced and launched as a snack and dining option for college athletes, but we also have experience expanding the brand’s reach into the broader university food service system.

Our clients can turn college athletic departments and university campuses into new commercial accounts that generate topline revenue and brand validation with key retailers and investors.
Hollywood
Connecting with Hollywood celebrities is especially difficult. They are generally insulated by layers of support staff; agents, managers, publicists, etc. Over time we’ve found some unique ways to penetrate celebrities’ protective bubbles and get our clients’ products in front of them.

The key to a successful relationship with any Hollywood celebrity is authenticity. We help clients from getting star-struck to find a celebrity who want's to engage with their company like Ryan Reynolds does with Aviation Gin, Mint Mobile, etc.
Some Current & Past Clients
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